Think of your website like a house
You have a house that you want to show off, but nobody knows where your house is, what it looks like, or that you even have a house at all. So you get an appraisal, hold an open house, and try to gain as much attention for your house as you can. For your website, that process is Search Engine Optimization, or SEO.
SEO has been around as long as search engines have existed and will continue to be around with the success of Google. It’s a marketing technique that allows your website to rank higher on search engines like Google and Bing. While it may sound complicated or overly technical, here is a simple way to conceptualize how SEO works in relation to your website and online presence.
Google is the house inspector. They look at everything you have - foundations, rooms, use of space, location - and give you a number or “Quality Score”. SEO is an invaluable tool to maximize your Quality Score by identifying areas that need renovations and fixing them to meet the inspector’s criteria.
How is a house related to SEO?
Let’s break this down into pieces. The foundation, structure, wiring, and plumbing of your house would be Technical SEO. This is the coding of the website and, while you and your visitors may not see it, this is the first thing Google checks. Just like a cracked foundation, faulty code can be a huge cost to your whole operation.
The interior rooms of your house like the kitchen, bedrooms, and living room are all pages on your website. Each room is unique and serves a different function. This is why Content SEO makes sure Google sees the best in all your rooms. Content SEO focuses on the text on your pages that search engines can identify and rank to determine the topic of each page. Additionally, a house full of beautiful rooms is less appealing with a terrible layout. The User Experience (UX) of your site looks at how visitors navigate and interact with pages, which is why we include it with Content SEO.
Location, location, location. Local SEO helps you showcase where your website is, how to get there, and ensures that everyone can find you. This can be through sites like Google Maps, Google My Business, or Yelp. From there, Social SEO is like the open house sign on your front lawn leading people to your website. Social SEO illustrates the great aspects of your website, what people would be interested in, and guiding them there through social media like Facebook, Twitter, and LinkedIn.
Need help figuring out your blueprint for success? Want to renovate your website to improve your Quality Score and get more visitors? Jetstream Media has seen it all and can help craft an SEO plan that fits your business, time, and budget. We partner with you to really grow your website by recommending ways to optimize your web presence and implementing the changes to get you there. Start a conversation today!